{"product_id":"9780008276973","title":"The Science of Storytelling","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSUNDAY TIMES\u003c\/em\u003e BESTSELLER\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'If you want to write a novel or a script, read this book' \u003cem\u003eSunday Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e'\u003cstrong\u003eThe best book on the craft of storytelling I've ever read' Matt Haig\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'Rarely has a book engrossed me more, and forced me to question everything I've ever read, seen or written. A masterpiece' Adam Rutherford\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy stories make us human and how to tell them better.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThere have been many attempts to understand what makes a good story - but few have used a scientific approach.\u003c\/p\u003e\u003cp\u003eIn this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.\u003c\/p\u003e\u003cp\u003eApplying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eINCLUDES NEW MATERIAL.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Storr, Will","offers":[{"title":"Default Title","offer_id":54304343982407,"sku":"9780008276973","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/6675\/5143\/files\/9780008276973.jpg?v=1783419964","url":"https:\/\/borderlessbooks.myshopify.com\/products\/9780008276973","provider":"Borderless Books","version":"1.0","type":"link"}